Indigenous media, built for what comes next.
One Northern studio for community experience, media, design systems, and creative tech — built so the work reaches its people, and lasts.
The rare part is the combination: Indigenous governance and community experience, media production, design systems, and creative technology — in one Northern studio.
Selected work
Studio projects and platforms for Indigenous creatives and communities — see all work →
NativeTube
An Indigenous-owned media platform — built for narrative sovereignty, cultural continuity, and community-led digital infrastructure.
Digital displays · content systemsDigital Signage Solutions
Custom signage: job boards and public info that makes opportunities, events, and deadlines easy to find and share.
Reports · notices · posters · socialDigital + Printed Layouts
Public-facing layouts that turn dense information into materials people can quickly read, understand, and use.
Services
Five ways I turn scattered work into clear, public-facing media.
Say the right thing, clearly.
Get the message right before anything gets made — campaigns, reports, and grant/RFP support built on a clear audience and structure.
A look that holds together.
Visual systems that hold together everywhere your work shows up — print, social, presentations, and templates you can reuse.
Sites people can actually use.
Sites people can navigate and you can maintain — landing pages, clear structure, and WordPress that doesn't fight you.
Stories that move.
Story-first video and digital content, from concept to delivery — built to move people, not just fill a feed.
Tools that keep media in community hands.
AI-assisted workflows, prototypes, and automation that put real production capacity inside the organizations doing the work.
Not sure where to begin?
Tell me what you're trying to make. I'll map it to a clear scope and a Monday-morning-usable plan.
Start a projectWhere this is going
The studio's bet on the next decade of Indigenous media.
Indigenous media's future has to be built by Indigenous creatives and communities — not designed around us, extracted from us, or handed down to us. The studio works at the edge of emerging tech and media so stories, knowledge, data, and creative economies stay in Indigenous hands.
NativeTube is part of that work — an Indigenous-owned media platform in development, built as a hub for Indigenous stories, music, language, and lifestyle.
Two ways to work together
Hire me into your team, or commission the studio for a defined project.
Remote role or ongoing contract
For organizations that need senior communications, media, design, or digital capacity inside the team.
Defined project or deliverable
For organizations with a specific thing to build, ship, or systematize.
How I work
Calm, strategic, future-facing. The work should be beautiful — and usable on Monday morning.
Organize the chaos first
Before anything is designed, the message, audience, and structure get clear. Good design is mostly good decisions made early.
Culture is the starting point
Indigenous, northern, and community context is built in from the start — not added at the end. Your story stays yours.
Built to be handed off
Systems, templates, and files you can run yourself — so the work keeps working long after the contract closes.
Whitney Horne · Founder + Creative Director
Wooshdu Heen Studio is a northern Indigenous creative studio led by Whitney Horne — an Inland Tlingit–Irish designer, visual artist, filmmaker, and creative director.
The studio creates clear, polished, ready-to-use communications for organizations, communities, and cultural projects, including brand systems, digital and printed media, publication layouts, marketing materials, product photography, graphics, and media production.
Whitney's practice moves across traditional and contemporary art forms — from Northern design, beadwork, weaving, fashion and storytelling to film, animation, digital design, and mixed-media visual art.
Start a conversation.